On February 9, 2014, Day Four of Mercedes Benz Fashion Week, South Korean designer Park Choonmoo of brand Parkchoonmoo presented her Fall 2014 Ready-to-wear collection. In this 25th year of her career as a designer, Park presented a collection that embraced her past designs while transforming them into revitalized looks. Bursts of crimson red, navy, and metallic gold energized a palette of subdued camel, black, white, and gray. Furs and leather added texture, and exposed seams and zippers contributed to the edgy yet still sharply sophisticated feel.
Park’s dual training in industrial as well as fashion design shone in this collection through her use of the cube as inspiration. The geometric shape sharpened the silhouettes of dresses, coats, and turtleneck sweaters.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
An enlarged black-and-white houndstooth pattern added chic appeal. An oversized collar showed off the sophisticated pattern on a black coat with an asymmetrical closure. Next came a white skirt with pockets and a houndstooth-patterned sweater with three-quarter-length sleeves. Park added zipper details on the shoulder and slit of an oversized white dress with houndstooth sleeves and paired the outfit with black knee-high boots.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
Lavish white fur made its appearance on winter-white coats. In arresting counterpoint, Park incorporated black leather on long skirts, coats, and sweaters.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
To add striking—even startling—color to her subtle palette, the designer tucked red turtle-neck sweater dresses under two-toned black and navy coats.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
Metallic gold accented the simplicity of a long-sleeved shirt, added edge to a blazer, and enhanced the extravagance of a floor-length skirt with pockets.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
Park also incorporated delicate scarves to complement her autumnal pieces in a mixture of black and white, taupe, and aquatic blues.
Credits: Parkchoonmoo (Photographs), SJ Chronicle (Layout)
Makeup artist Jenna Menard for Clinique reflected Park’s aesthetic by using a very natural eye with a deep purple lip for a subtle look with a touch of daunting beauty. Hairstylist Nick Irwin for Catwalk by TIGI straightened models’ hair, parted it down the middle, and tucked it into the back of the garment. This sleek, refined look drew attention to Park’s precisely designed and beautifully tailored clothing.
This Parkchoonmoo collection celebrated Park’s skill at interpreting conventional silhouettes with great sophistication while incorporating trendy accents. Each garment offered women an exhilarating invitation to dress in easy-to-wear clothing without surrendering style, class, or a sense of the thoroughly modern. See more at Park’s website.
Credits: Parkchoonmoo (Photographs)
Design Team:
Fashion Designer: Park Choonmoo
Hairstylist: Nick Irwin for Catwalk by TIGI
Makeup Artist: Jenna Menard for Clinique
Editorial Team:
Editor in Chief: Semant Jain, Ph.D.
Article Editor: Elizabeth Nash
Fashion Writer: Michelle O. Dente
SJ Chronicle 